If you haven’t heard yet, Ethos Technology recently entered into a distribution agreement with Pure Storage; “happy” would be somewhat of an understatement… Someone asked me the other day “Why Pure?” - apparently “Er, ’cos they’re awesome!” wasn’t a sufficiently detailed response Answer take two: I spent many years as an Infrastructure Architect and anyone who’s worked with me for any length of time will have heard me talk about the core principles which I keep front of mind whatever it is I’m designing: Simplicity Efficiency Flexibility Obviously, these mean different things dependant on the scope of the requirement, the tools available, environmental factors, integration considerations etc. but giving these principles focus and attention throughout the design process has stood me in pretty good stead over the years. What I realised when we started Ethos was that this lens can be used more widely than I’d first appreciated; something the most...