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Ethos Technology Adds Leading Software-Defined Storage Vendor to Portfolio

Announcing our new partner: DataCore

For immediate release: 17th October 2019

Ethos Technology, a value-add distributor who specialises in next generation software-defined technologies, has today announced it will be offering the latest solutions and capabilities from DataCore to build on-prem and Cloud software-defined storage environments in the UK.

DataCore was selected by Ethos having built its entire business developing software-defined storage capabilities since the early 2000s. Twenty years on, DataCore’s software platform provides users with truly holistic SDS, working seamlessly across any hardware and any workload, moving, optimising and protecting data seamlessly from anywhere to anywhere across storage systems.

This unifying software layer empowers IT organisations to achieve a highly efficient, high-performant, always-on infrastructure by providing ultimate flexibility without vendor lock-in. DataCore has also extended the power of its software into hyperconverged infrastructure solutions, including a ready-made, pre-loaded appliance family, HCI Flex, and virtual SAN hyperconverged software.

Ethos Technology is a distribution leader which helps its channel partners to further understand and address the ever-changing technology challenges UK businesses are facing. The company enables its partners to explore new ways of interacting with target customers through education, moving beyond the typical distribution transactional partnership. With endless technologies promising to revolutionise the way businesses are run, Ethos Technology is fast becoming the go-to advisor for IT leaders.

Ethos Technology CEO, Omar Galbraith said, "DataCore is a real complement to our portfolio, with a strong team and a great vision for their roadmap. What they are doing with Block, File and Object SDS is set to be ground-breaking.”

Ethos Technology COO, Martin Whittle said, "The software-defined storage space is growing 27% each year. The hyperconverged space is growing by 19.3% each year. DataCore can do both, on the same platform. And for Cloud users, using DataCore’s software, they can tier data between on-prem and Cloud, so not only will you know where your data is at all times, you can move it from anywhere to anywhere and search for it. How cool is that?”

DataCore’s proven, mature and reliable solutions have helped more than 10,000 customers worldwide.

About Ethos Technology

Ethos Technology have earned industry recognition as the go-to distributor for software-defined, and cloud integration infrastructure technologies. We represent vendors that are enabling businesses of all sizes to realise the types of optimisations, efficiencies, and enablers which the hyper-scalers use within their infrastructures.

Please contact: Emma Bayliss, Head of Marketing,

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