Ethos Blog

It's September 24th 2024 at 5am, my alarm is going off and it's time to get on the train for Pure Accelerate London!!!! It's now 10am and I've just arrived at the Fireworks Factory in Woolwich, I should have been here at 8:30am but you've got to love the trains in the UK. Pure Accelerate is a highlight of the year, meeting customers, partners ...

In today's digital landscape, Artificial Intelligence (AI) has evolved from a futuristic concept into a business essential. Companies are harnessing AI to streamline operations, enhance customer experiences, and make data-driven decisions. From AI-powered chatbots to task automation, AI is transforming business processes. However, as AI continues t...

Data centres and data transmission networks account for about 2% of global energy. Transitioning to Pure Storage allows your company to become a leader, adopting innovative energy-efficient alternatives that drive both financial savings and environmental impact reduction.   Pure Storage's cutting-edge technology offers a unique opportunity to ...

As the world becomes increasingly digital, the importance of containers in computing cannot be overemphasised.  Containers have made it possible to package an application and all its dependencies in a lightweight, portable, and efficient manner. They have become the go-to solution for building, deploying and running modern applications in dyna...

Data is under attack. The 1,070% year-over-year uptick in ransomware threats proves it1. And today’s bad actors aren’t just encrypting data. They’re destroying backups and exfiltrating data so they can profit and damage brand reputations at the same time. That’s increasing the ransomware blast radius. Don’t let ransomware attackers win. Instead, fo...