Ethos Technology Partners with EDB Postgres to Bring Enterprise PostgreSQL to the Channel
We're excited to announce that Ethos Technology has signed on EDB (EnterpriseDB) as our latest vendor partner, bringing enterprise-grade PostgreSQL solutions to our channel across the UK and EMEA.
This is a partnership we've been looking forward to, and we think it's going to open some genuinely compelling conversations with customers who are feeling the pressure of legacy database costs and complexity.
Who is EDB?
EDB, short for EnterpriseDB, is the company behind the world's most advanced PostgreSQL platform. PostgreSQL itself is already the most widely used open-source relational database in the world, and EDB takes that foundation and builds enterprise-class features on top of it: high availability up to 99.999%, advanced security controls, intelligent performance tooling, and a suite of migration tools designed specifically to help organisations move away from costly legacy databases like Oracle.
But EDB isn't standing still. Their latest platform, EDB Postgres AI, goes well beyond traditional database management. It brings transactional, analytical, and AI workloads together into a single unified environment, which means customers don't need to stitch together multiple tools and platforms just to run their data and AI initiatives. Everything sits in one place, with full sovereignty over their data, deployable on-premises, in the cloud, or across hybrid environments.
For businesses that are paying Oracle licence fees they can no longer justify, or running ageing database infrastructure that wasn't built for modern workloads, EDB represents a credible, enterprise-ready path forward.
Why This Partnership Makes Sense
Ethos Technology has spent over a decade building a reputation as a value-added distributor that doesn't just shift product. We work across storage, virtualisation, AI infrastructure, and cyber resilience, helping our channel partners find the right solutions for complex customer environments and supporting them all the way from initial conversation through to deployment and beyond.
EDB fits naturally into that model. Database modernisation is a real, active challenge for a wide range of organisations right now. The pressure to cut costs, reduce reliance on proprietary vendors, and build infrastructure that's ready for AI is coming from boards, finance teams, and IT leadership simultaneously. EDB addresses all three.
Our role is to make it easier for our channel partners to have that conversation and win that business. We'll provide the technical expertise, partner enablement, pre-sales support, and ongoing account management that turns a vendor solution into a live customer project. Whether that's a proof of concept, a migration assessment, or a full deployment, we're here to support every step.
What This Means for Ethos Partners
If you're a reseller or solution provider working with Ethos, here's why you should be thinking about EDB for your customers.
- The Oracle migration opportunity is real and growing. Many mid-to-large organisations are actively looking for alternatives to Oracle database licencing. EDB offers certified Oracle compatibility and a dedicated migration portal that de-risks the process significantly. This is an account-opening conversation, not just a product sale.
- Open source doesn't mean unsupported. A common misconception in the channel is that open-source databases are a race to the bottom on margin. EDB proves otherwise. Enterprise subscription models, professional services, and managed deployment options all create genuine revenue opportunity for partners.
- AI infrastructure is your next battleground. Customers building AI strategies are discovering quickly that their data architecture needs to catch up. EDB Postgres AI gives them a single platform to handle transactional data, analytics, and AI workloads together. That's a compelling story to bring into any account that's actively thinking about AI adoption.
- Flexible deployment, broader reach. EDB runs on-premises, in the cloud, and across hybrid environments. That means it fits into a huge range of customer scenarios, from regulated industries that can't move everything to the cloud, to cloud-native businesses that want a consistent database layer across providers.
- Ethos does the heavy lifting with you. You don't need to become a PostgreSQL specialist overnight. We provide the pre-sales support, technical consultancy, and partner enablement to make sure you can position EDB confidently and win deals.
Get Involved
We'd love to have a conversation about how EDB could open up new opportunities in your existing accounts or help you go after fresh ones.
Reach out to the Ethos team to find out more, request a technical deep dive, or explore what a proof of concept might look like for your customers.
Visit our EDB Postgres page at ethostec.net/edb-postgres or get in touch directly on +44 (0) 1295 675 867.