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Ethos Technology and Big Switch Networks team up


Ethos Technology, a leading value-added distributor specialising in converged technologies throughout the United Kingdom and Europe, has signed a new distribution agreement that adds Big Switch’s data centre networking and monitoring solutions, Big Cloud Fabric (BCF) and Big Monitoring Fabric (BMF) to its portfolio.

Through this partnership, Ethos will distribute both Big Monitoring Fabric (BMF) and Big Cloud Fabric (BCF) products. By combining open networking hardware, with an intelligent SDN-based data centre switching fabric, Big Switch is bringing unmatched intelligence, agility, and flexibility to data centres that enable network owners to quickly deploy, automate, scale-out, and monitor and secure their networks, while optimising OpEx and CapEx.

”Our vision is to bring transformative technologies to the UK and Europe, offering businesses of all sizes the type of optimisation and efficiency that Google, Facebook and Amazon use in their infrastructures,” says Ethos CEO, Omar Galbraith. “Our CTO, Adam Worthington, was a network architecture and strategy lead at CSC and AT&T, and he was adamant that BSN was the missing link we had been looking for to complement our portfolio,” he adds.

Since its launch in January 2015, Ethos has expanded its reach, with 50+ UK-based resellers. With a strong background in large enterprise, service provider, higher education, government, and finance, the distributor is confident it has the right network to successfully promote Big Switch solutions such as Big Cloud Fabric and Big Monitoring Fabric. The Ethos portfolio is based on technologies that drastically simplify data centre and cloud infrastructure by abstracting policy and requirement from the underlying complexity; that scale without limit, and offer unmatched TCO.

“BSN is an amazing addition to our portfolio delivering next-generation data centre networking fabrics while providing rapid provisioning, troubleshooting, innovation, and simplified operations. For us partnering with BSN gives our resellers a complete solution offering to take to their end customers,” says Galbraith.

Big Monitoring Fabric (BMF) is a network packet broker (NPB) solution that combines the functions of traditional NPBs with the intelligence, agility and flexibility of an SDN controller-based architecture. Big Cloud Fabric (BCF) is a data centre switching fabric that delivers zero-touch operations, network automation and deep visibility for software-defined data centres and cloud-native applications.

"We wanted to partner up with a company that really understands the added value of Big Switch’s solutions, and when it comes to software-defined solutions for enterprise, data centre and cloud, we couldn’t hope for a better partner than Ethos Technology. As a leading value-added distributor in the UK, Ethos is uniquely qualified to bring innovative networking solutions from Big Switch, to Solution Providers who are helping enterprise and Service Provider customers modernise their data centres,” said Julian Demurjian, Head of Sales, EMEA region, Big Switch Networks.

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