On Tour with Ethos

In the IT channel, we often attend events around the country - and even around the world - and this summer was no different. Read on for a recount of our Channel Account Manager Callum's Time in Edinburgh. 

Pure Storage invited members of the Ethos team to an event in Edinburgh, focused on updating both customers and partners on the latest announcements from Pure Storage Accelerate in the US. Not to mention, we were also treat to tickets for a comedy show at Edinburgh Fringe that evening!

The event was hosted on a Thursday in August and I set off early, taking the train and enjoying a lovely view of the coastline before being warmly welcomed at the originally named venue - The Scotsman Hotel. The room filled quickly with some familiar faces from partners and others I hadn’t met before. After some introductions and a coffee, we kicked off.

We heard from the team at Pure Storage, who covered updates on Hardware, their refreshed go-to-market message, and compelling reasons as to why you should partner with them. This was followed by being served lunch with a side of networking, as some existing customers and potential new customers of Pure arrived for an afternoon of technical updates and reminders of important features.

As always with weekday events, some people had to drop out to take calls or periodically check emails, as their day job doesn’t stop and they continue to chase sales and keep their targets at bay! But overall, the room remained engaged and the conversation topics were flowing throughout.

As the day drew to a close, there becomes a chance to enjoy the more social side, with drinks available before a set from a great comedy group (I won’t name them here, just to keep it PG!). Their set joked about the language used in the corporate world, causing many a chuckle followed by the realisation that we too, get caught in too many acronyms or circling back!

To finish up I’d like to mention two upcoming events from Pure Storage:

• Pure Accelerate, London: The must attend event that is Pure Accelerate entails a day where partners and customers are invited to experience insightful sessions on various topics, engaging networking oppurtunities, and a special guest speaker… Ethos will be there too, on a stand of our own! This is on the 7th of October and you can sign up to attend here.
• Partner Roadshow, Manchester: There is also a northern event in Manchester, for anyone who missed Accelerate or wants to learn more at a partner roadshow closer to home. This will be on the 23^rd of October, and followed by channel club drinks.

We look forward to seeing you there!