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UK Technology Distributor Adds Data Solutions Giant to its Portfolio Creating End-to-End Next Gen Enterprise Storage Capabilities

Pure Storage

For immediate release: 10th July 2019

Ethos Technology, a value-add distributor which specialises in next generation software-defined technologies, has today announced it will be offering the latest solutions and capabilities from Pure Storage in the UK. This includes powerful, industry leading all-flash file and object storage, AI-ready infrastructure, innovative flash-to-flash-to-cloud (F2F2C) data protection solutions and hybrid cloud data services.

Pure Storage is a data solutions leader which helps innovators build a better world with data. The company enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximize the value of their data for competitive advantage. Its unique Evergreen model allows customers to deploy storage once and upgrade it in place over time as needed whether for capacity, density, performance or features, all without any downtime or performance impact.

A 100% channel focused company, Pure has further strengthened its partner commitment with a dedicated distributor programme in EMEA with the aim of driving growth, adding scale and extending reach into new markets and sectors to better meet customer needs.

Ethos Technology is a distribution leader which helps its channel partners to further understand and address the ever-changing technology challenges UK businesses are facing. The company enables its partners to explore new ways of interacting with target customers through education, moving beyond the typical distribution transactional partnership. With endless technologies promising to revolutionise the way businesses are run, Ethos Technology is fast becoming the go-to advisor for IT leaders.

Ethos Technology CEO, Omar Galbraith said, "Getting Pure Storage on board strengthens our ambitious growth plans and is a testament to the power of the Ethos Technology team and our unique value proposition. These are very exciting times!”

Ethos Technology CTO, Adam Worthington said, "Ethos Technology has a focused and considered portfolio; partnering with the best technology vendors is key to our success. Digital transformation is placing new demands on technology infrastructure and Pure Storage is unparalleled in its ability to remove the complexity of storage, whilst delivering mind-blowing performance, efficiency, availability and support. I believe Ethos and Pure are a perfect fit, and I couldn’t be more thrilled that we’re working together.”

"Pure Storage has always been selective with the partners it chooses to work with, one of the reasons we feel we have the best partners in the industry,” said Matthieu Brignone, area VP EMEA partners, Pure Storage. “We are concentrating on scaling while remaining focused on innovation, so our customers can put their data to work. To do this we need to have the right distribution partners, with the right skills, drive and commitment. We’re excited to work with Ethos in the UK to do just that.”

About Ethos Technology

Ethos Technology have earned industry recognition as the go-to distributor for software-defined, and cloud integration infrastructure technologies. We represent vendors that are enabling businesses of all sizes to realise the types of optimisations, efficiencies, and enablers which the hyper-scalers use within their infrastructures.

Please contact: Emma Bayliss, Head of Marketing,

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