Ethos Blog

When people hear “object storage,” there is a tendency to dismiss it for some reason, in some form of “I don’t need that [yet]” or “I don’t understand it, so I’m going to walk away and dismiss it.” Unfortunately, this sort of action can stymie adoption of newer technology. Those of us that were implementing ESX in the 2.5 and 3.0 timeframe, circa 2007, ran into this quite a bit. Recently, a lot of the talks I’ve been giving have required starting with a certain level of education around what makes distributed storage different, how it directly relates to object storage, and how you essentially have to let go of a lot of the storage fundamentals that have been ingrained into your minds and thought processes over the last couple of decades. 1. GOODBYE RAID. HELLO RAIN Oh, RAID. Dear, dear RAID. We’ve all used it in one way, shape, or...

Ethos Technology aims to close the two-year gap UK resellers have to wait to get their hands on emerging technology A new distributor is aiming to bring the UK channel up to speed with the US by bringing emerging products from Silicon Valley start-ups to the local channel at the same time they launch across the pond. Ethos Technology claims the UK channel is at a disadvantage because it has to wait between 18 months and two years for technology from up-and-coming vendors, but aims to close that gap by partnering with US vendors when they are very young and effectively acting as their UK operations. Some of the firms it is currently partnered with are so new that they are still in stealth mode. The Oxford-based distie was co-founded by Omar Galbraith, who has worked in the channel for about 16 years, including acting as a consultant for European Electronique....

Cohesity Launches the Industry’s First Secondary Storage Solution to Unify Fragmented Data Landscape New Cohesity Data Platform Empowers Companies to Consolidate All Secondary Storage Workloads for Radically Simple and Cost-Effective Data Management Santa Clara, Calif. – Oct. 14, 2015 – Cohesity, the pioneer of converged secondary storage, today announced the public launch of the Cohesity Data Platform, the first product designed to consolidate all secondary storage use cases on a unified environment that helps organizations control growing data demands. The Cohesity Data Platform combines a web-scale storage architecture with standards-based hardware components that enable companies to transition from today’s expensive silos for different data use cases to a simple, pay-as-you grow solution for data management. By consolidating a wide range of functions onto a single platform, Cohesity can reduce storage costs by more than half and make enterprise data management incredibly simple. According to the global research firm IDC, organizations will...