Ethos Blog

The criteria used for the nomination always revolve around the principal question: “How does your company or product break the competitive data market"? According to the Data Break Through Awards website, "All award nominations are fully reviewed, evaluated and scored by our expert judges, representing a blend of technical, commercial, academic and marketing expertise within the industry". All entries are judged according to how innovative, active, friendly, functional, valuable, and impactful the company is. Pure Storage, winner of the Overall Data Technology Company of the Year category, passed all criteria. It is a pleasure to be a Pure Storage Distributor. Learn more about Pure Storage.  

Did you know that in 2021, investments in cloud data storage exceeded 70 billion dollars? This is an 8.8% increase compared to 2020. Investments in traditional on-premises storage grew by 4.2% in comparison for the same period, reaching a total of $59.6 billion.The expectation is that by 2022, cloud investments will exceed $90 billion while traditional investments will fall in percentage.   How will your storage requirements evolve? Contact us to know more about the solutions we can offer to you!

The Gartner® Magic Quadrant™ in 2021 named Cohesity as a Leader for Enterprise Backup and Recovery Software Solutions. According to the events of the last year, cybercriminals compromised almost 300 companies from January to April 2021, which resulted in an increase in ransomware costs, potential job losses, loss of revenue and loss of consumer trust. These organisations are fed up with having their data compromised due to a lack of security in the secondary storage\data protection environment. That's where Cohesity comes in, bringing solutions to these problems and becoming a reference in data backup and security. Learn more about Cohesity's services and the reason for this accolade on their blog.

Recently the Cyber Security and Infrastructure Security Agency (CISA) in the US, released a notification called “Shields Up”, warning companies to protect themselves from all possible threats to their data. This was due to the increase in ransomware attacks, that in addition to corrupting and stealing data, these attacks can take hundreds of resource hours to recover from.Data Isolation is the solution to this problem, but how do you isolate your data and what does the Cyber Security and Infrastructure Security Agency (CISA) say about it?   Data Isolation The threat of ransomware and other cyberattacks places a unique focus on how organisations leverage their backup data. If a ransomware or other attack corrupts production data, organisations need to recover rapidly and accurately to support their 24×7 operational needs. Modern data isolation techniques include immutable snapshots, virtual air gaps, role-based access & multi-factor authentication. A legacy approach is insufficient for the...

A crisis always brings new ways of seeing the world and living in it. The pandemic showed us that we often cannot be physically close to people and brought the challenge of maintaining proximity in other ways, giving way to technology to act. Today, with the help of virtual reality and augmented reality, we can carry out actions within extended reality. Understand more about XR and how it can affect our lives in the future.   What is XR Virtual and augmented realities together form a new concept called extended reality (XR), touted as the future of mobility. It's characterized by offering other types of interaction in addition to vision, hearing, or touch, allowing sensations through simulators. This new language is revolutionizing different sectors, but the evolution of XR will take many years, and the technologies are more and more impressive. Major tech companies are building a part of the metaverse...