Ethos Blog

Niche distributor attracting attention from giant resellers as it looks to specialise its way to success Emerging technologies distributor Ethos Technology is betting on a small number of niche "unicorns" it hopes will fuel its growth, against a backdrop of rapid consolidation in the industry. Ethos was launched a year ago with the aim of bringing cutting-edge technology from Silicon Valley to the UK at the same time as it launches in the US, looking to help the UK channel keep up with its American counterparts. It aims to turn over £6m this financial year – a figure it forecasts will double in the next. Although 90 per cent of its business still comes from up-and-coming US vendors – such as storage firm Cohesity and software-defined storage player Hedvig – it has now taken on Israeli cloud infrastructure vendor Stratoscale and Swedish software-defined outfit Compuverde, among others. An office on the...

Hyperconverged Secondary Storage Leader Unveils Sales and Channel Network to Serve Global Market; Company Will Showcase Offerings at VMworld Europe Santa Clara, CA. – Sept. 27, 2016 – Cohesity, the pioneer of hyperconverged secondary storage, today announced expansion into Europe, the Middle East and Africa (EMEA), after more than a year of momentous growth in North America. Through a new sales and channel program run from offices in Copenhagen, London and Milan, Cohesity will meet increased global demand for its solutions from enterprises across the globe. The company will showcase its hyperconverged secondary storage technology at VMworld Europe from Oct. 17 – 20. 17 – 20. Tweet this: .@Cohesity expands to meet escalating demand from EMEA, touching down at @VMworld Barcelona: http://ctt.ec/RZD4a “Enterprises around the globe are waking up to the possibilities of cutting costs and increasing efficiency for their secondary storage environments with a single, hyperconverged platform,” said Riccardo Di...

I have worked within Legal IT for many years and since I have been introducing new technologies into the UK & EMEA I look back at some of the issues I have been asked to find a solution for in previous roles. I only wish that a solution such as Cohesity was available while I was an engineer! This would have made my life so much easier while also reducing costs of licencing and complex multi-vendor solutions. There are so many use cases to list were Cohesity can solve problems that today’s IT teams face. Cohesity is an appliance based solution that comes packed with features and is a pay as you grow model that scales infinitely. I have listed some brief legal use cases that Cohesity can be used for. Cohesity is so versatile that it is not restricted to these use cases and can be used for many more....

Cohesity Expands Data Protection to Physical Servers and Doubles Performance of Powerful Distributed, Scale-Out Data Platform We are very excited to announce Cohesity Release 3.0 that will increase the overall performance of Cohesity DataPlaform. In this new release, we are bringing the following features to market: data protection for physical Windows and Linux servers, application aware backup and point-in-time restore for Microsoft SQL Server, Microsoft SharePoint and Microsoft Exchange, orchestration and automation capabilities, and greater public cloud integration. Since the launch of Cohesity 1.0 in 2015, customers have been using our solution to protect virtual environments. In many cases, they also have physical environments that are used for certain workloads. With the 3.0 release customers can use the backup and recovery workflow they have become accustomed to with Cohesity DataProtect in order to now protect the physical servers as well thereby resulting in greater consolidation and simplification of their data protection...

Considering how much I like the sound of my own voice, it may surprise readers to know that this is my first technology blog. It didn’t take long for me to decide that some thoughts on Software Defined Data Centre and the changing infrastructure landscape would be the subject of the first entry; after all, it’s Ethos Technology’s raison d'être (four lines in and already I’m sounding pretentious?!).

I’m continually surprised by how often tech vendors and analysts get caught up in debating what does or does not constitute ‘true’ software defined, whether it be networking, storage or something else; in my opinion this misses the point of what we’re trying to achieve with the next stage of data centre evolution. At the heart of the matter is a desire to move away from the stitching together of discrete, monolithic systems to distributed architectures; from imperative to declarative models of policy definition. There will always be a combined hardware and software element, where the line between them is drawn is largely arbitrary; the key is that a solution abstracts policy and requirement from the complexities of the underlying technology.