Ethos Blog

Today, April 22nd, the world celebrates and remembers the importance of taking care of the planet on International Earth Day. The intention of this day is to reflect on the urgent initiatives that humanity needs to take to save the Earth and develop a sustainable conscience, aiming to reduce the negative impact of human actions on the environment. We at Ethos Technology are proud to say that we are part of the commitment to the planet. We care about the future of our home. As distributors of next generation technology, we carefully select who we work with to ensure our vendors care about the planet as much as we do. Omar Galbraith, CEO of Ethos Technology, “our vendor solutions offer capacity efficient architecture based on modern data reduction technology that can accelerate the achievement of sustainability goals by reducing data centre footprints. In addition to cutting carbon emissions. Our vendors products...

Considering how much I like the sound of my own voice, it may surprise readers to know that this is my first technology blog. It didn’t take long for me to decide that some thoughts on Software Defined Data Centre and the changing infrastructure landscape would be the subject of the first entry; after all, it’s Ethos Technology’s raison d'être (four lines in and already I’m sounding pretentious?!).

I’m continually surprised by how often tech vendors and analysts get caught up in debating what does or does not constitute ‘true’ software defined, whether it be networking, storage or something else; in my opinion this misses the point of what we’re trying to achieve with the next stage of data centre evolution. At the heart of the matter is a desire to move away from the stitching together of discrete, monolithic systems to distributed architectures; from imperative to declarative models of policy definition. There will always be a combined hardware and software element, where the line between them is drawn is largely arbitrary; the key is that a solution abstracts policy and requirement from the complexities of the underlying technology.