For immediate release: 10th July 2019 Ethos Technology, a value-add distributor which specialises in next generation software-defined technologies, has today announced it will be offering the latest solutions and capabilities from Pure Storage in the UK. This includes powerful, industry leading all-flash file and object storage, AI-ready infrastructure, innovative flash-to-flash-to-cloud (F2F2C) data protection solutions and hybrid cloud data services. Pure Storage is a data solutions leader which helps innovators build a better world with data. The company enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximize the value of their data for competitive advantage. Its unique Evergreen model allows customers to deploy storage once and upgrade it in place over time as needed whether for capacity, density, performance or features, all without any downtime or performance impact. A 100% channel focused company, Pure has further strengthened its partner commitment with a dedicated distributor programme...