Ethos Blog

The criteria used for the nomination always revolve around the principal question: “How does your company or product break the competitive data market"? According to the Data Break Through Awards website, "All award nominations are fully reviewed, evaluated and scored by our expert judges, representing a blend of technical, commercial, academic and marketing expertise within the industry". All entries are judged according to how innovative, active, friendly, functional, valuable, and impactful the company is. Pure Storage, winner of the Overall Data Technology Company of the Year category, passed all criteria. It is a pleasure to be a Pure Storage Distributor. Learn more about Pure Storage.  

Did you know that in 2021, investments in cloud data storage exceeded 70 billion dollars? This is an 8.8% increase compared to 2020. Investments in traditional on-premises storage grew by 4.2% in comparison for the same period, reaching a total of $59.6 billion.The expectation is that by 2022, cloud investments will exceed $90 billion while traditional investments will fall in percentage.   How will your storage requirements evolve? Contact us to know more about the solutions we can offer to you!

A crisis always brings new ways of seeing the world and living in it. The pandemic showed us that we often cannot be physically close to people and brought the challenge of maintaining proximity in other ways, giving way to technology to act. Today, with the help of virtual reality and augmented reality, we can carry out actions within extended reality. Understand more about XR and how it can affect our lives in the future.   What is XR Virtual and augmented realities together form a new concept called extended reality (XR), touted as the future of mobility. It's characterized by offering other types of interaction in addition to vision, hearing, or touch, allowing sensations through simulators. This new language is revolutionizing different sectors, but the evolution of XR will take many years, and the technologies are more and more impressive. Major tech companies are building a part of the metaverse...

Flash storage is becoming the new normal to storage data. But, do you know the differences between MLC & QLC drives and why they differ in cost? MLC vs QLC At a very basic level, MLC & QLC differ in capacity, performance & reliability and there are varying costs in using a particular type of flash. Multi-level cells have half the storage capacity of Quad-level cells but don't think that makes them cheaper than QLC. On the contrary, the more storage capacity, the cheaper it will be, so MLCs are slightly more expensive than QLCs.On the other hand, QLC SSDs are generally less reliable than MLC SSDs, precisely because they have 16 different voltage levels compared to MLC's four. Check out this blog from the Magic Quadrant leader, Pure Storage, for more about the advantages & disadvantages of the different types of flash.

In the IT area and Technology, tests are done every day to improve the user experience and ensure the security and usability of stored data. These tests can reveal a system's strengths and weaknesses and allow you to make improvements. In the world of F1, things work the same way. The tests also done are just as important as for the IT. Pre-season testing generates piles of data that teams use throughout the season to tune cars. And, just like the IT practical tests, the tests' weekend in F1 also allows you to better analyze the performance of what was developed. Learn more about Formula 1 2022 testing in this blog post by Pure Storage.