Ethos Technology aims to close the two-year gap UK resellers have to wait to get their hands on emerging technology A new distributor is aiming to bring the UK channel up to speed with the US by bringing emerging products from Silicon Valley start-ups to the local channel at the same time they launch across the pond. Ethos Technology claims the UK channel is at a disadvantage because it has to wait between 18 months and two years for technology from up-and-coming vendors, but aims to close that gap by partnering with US vendors when they are very young and effectively acting as their UK operations. Some of the firms it is currently partnered with are so new that they are still in stealth mode. The Oxford-based distie was co-founded by Omar Galbraith, who has worked in the channel for about 16 years, including acting as a consultant for European Electronique....
1376 Hits
1376 Hits