Ethos Blog

“Every company is a software company” I read an article a little while ago which praised Domino's for their technology innovation, using them as a reference to support the assertion that every company is a software company; shortly after I read a barbed reaction article where the responding author vented his frustration at this type of description, pointing out that “No, Domino's are an effing Pizza company…”. Now I hate pointless slogans as much as the next man but in this instance, I think the angry technologist was missing the point. Yes, the phrase “Every company is a software company” is rubbish but the point the original writer, along with a growing number of commentators are trying to make is that tech and business are now inextricably linked. We’re fast reaching a point where the boundary between an organisation and the technology which underpins it is impossible to define. Maybe a...

For immediate release: 17th October 2019 Ethos Technology, a value-add distributor who specialises in next generation software-defined technologies, has today announced it will be offering the latest solutions and capabilities from DataCore to build on-prem and Cloud software-defined storage environments in the UK. DataCore was selected by Ethos having built its entire business developing software-defined storage capabilities since the early 2000s. Twenty years on, DataCore’s software platform provides users with truly holistic SDS, working seamlessly across any hardware and any workload, moving, optimising and protecting data seamlessly from anywhere to anywhere across storage systems. This unifying software layer empowers IT organisations to achieve a highly efficient, high-performant, always-on infrastructure by providing ultimate flexibility without vendor lock-in. DataCore has also extended the power of its software into hyperconverged infrastructure solutions, including a ready-made, pre-loaded appliance family, HCI Flex, and virtual SAN hyperconverged software. Ethos Technology is a distribution leader which helps its channel...

If you haven’t heard yet, Ethos Technology recently entered into a distribution agreement with Pure Storage; “happy” would be somewhat of an understatement… Someone asked me the other day “Why Pure?” - apparently “Er, ’cos they’re awesome!” wasn’t a sufficiently detailed response Answer take two: I spent many years as an Infrastructure Architect and anyone who’s worked with me for any length of time will have heard me talk about the core principles which I keep front of mind whatever it is I’m designing: SimplicityEfficiencyFlexibility Obviously, these mean different things dependant on the scope of the requirement, the tools available, environmental factors, integration considerations etc. but giving these principles focus and attention throughout the design process has stood me in pretty good stead over the years. What I realised when we started Ethos was that this lens can be used more widely than I’d first appreciated; something the most disruptive infrastructure...

For immediate release: 10th July 2019 Ethos Technology, a value-add distributor which specialises in next generation software-defined technologies, has today announced it will be offering the latest solutions and capabilities from Pure Storage in the UK. This includes powerful, industry leading all-flash file and object storage, AI-ready infrastructure, innovative flash-to-flash-to-cloud (F2F2C) data protection solutions and hybrid cloud data services. Pure Storage is a data solutions leader which helps innovators build a better world with data. The company enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximize the value of their data for competitive advantage. Its unique Evergreen model allows customers to deploy storage once and upgrade it in place over time as needed whether for capacity, density, performance or features, all without any downtime or performance impact. A 100% channel focused company, Pure has further strengthened its partner commitment with a dedicated distributor programme...

At the Network Computing Awards 2019 We are excited to announce that Ethos Technology has been recognised as a finalist for the 'Distributor of the Year' Award. The voting is now open and we really need your help to win. All you need to do is: Click the button belowClick 'vote now'Enter your detailsScroll down to the 'Distributor of the Year Award' and select Ethos!Then submit. Voting closes the 23rd of April.   I'll Vote For You