Ethos Blog

Niche distributor attracting attention from giant resellers as it looks to specialise its way to success Emerging technologies distributor Ethos Technology is betting on a small number of niche "unicorns" it hopes will fuel its growth, against a backdrop of rapid consolidation in the industry. Ethos was launched a year ago with the aim of bringing ...

Hyperconverged Secondary Storage Leader Unveils Sales and Channel Network to Serve Global Market; Company Will Showcase Offerings at VMworld Europe Santa Clara, CA. – Sept. 27, 2016 – Cohesity, the pioneer of hyperconverged secondary storage, today announced expansion into Europe, the Middle East and Africa (EMEA), after more than a yea...

I have worked within Legal IT for many years and since I have been introducing new technologies into the UK & EMEA I look back at some of the issues I have been asked to find a solution for in previous roles. I only wish that a solution such as Cohesity was available while I was an engineer! This would have made my life so much easier while als...

Cohesity Expands Data Protection to Physical Servers and Doubles Performance of Powerful Distributed, Scale-Out Data Platform We are very excited to announce Cohesity Release 3.0 that will increase the overall performance of Cohesity DataPlaform. In this new release, we are bringing the following features to market: data protection for physical Win...

Considering how much I like the sound of my own voice, it may surprise readers to know that this is my first technology blog. It didn’t take long for me to decide that some thoughts on Software Defined Data Centre and the changing infrastructure landscape would be the subject of the first entry; after all, it’s Ethos Technology’s raison d'être (four lines in and already I’m sounding pretentious?!). I’m continually surprised by how often tech vendors and analysts get caught up in debating what does or does not constitute ‘true’ software defined, whether it be networking, storage or something else; in my opinion this misses the point of what we’re trying to achieve with the next stage of data centre evolution. At the heart of the matter is a desire to move away from the stitching together of discrete, monolithic systems to distributed architectures; from imperative to declarative models of policy definition. There will always be a combined hardware and software element, where the line between them is drawn is largely arbitrary; the key is that a solution abstracts policy and requirement from the complexities of the underlying technology.